The Ninox brand was born from my never-ceasing desire to make art in various forms of manifestation, to create something beautiful, which will make you happy and bring you the pleasure of feeling unique, unrepeatable, so that your image sounds like a melody full of harmony.

Ninox products are created with great inspiration for those who appreciate original design and the value of handwork in clothing, accessories and jewelry, home textiles and decor, manufactured in small or unique collections, as well as individualized clothes for women.

At the same time, we strive to promote a responsible lifestyle towards Earth's resources with care for nature and the environment.

Daily life with all its cares absorbs us in a rapid and often tumultuous torrent. The modern fashion industry flattens and reduces our individual traits and characteristics to an average consumer. Globalization of fashion industry promotes the consumption of more and cheaper things, mass-produced in enormous quantities, and mostly produced by cheap labor in underdeveloped countries in the rush for big profits. This pattern of excessive consumption is increasingly irresponsible towards nature and unfair towards people, whose work is often paid below subsistence level.

The world is overwhelmed by rapidly changing fashion trends and fashion collections from multinational brands with cheap clothes made to last one season, which are then thrown away and increase environmental pollution. Many companies make a notorious promotion of certain standards of the human body, thus marginalizing a large part of consumers. However, exclusive fashion is also limited to a very small segment of consumers.
In such circumstances there is a strong motivation, an urge to counter this trend by returning to the wisdom of our grandparents' generation with their traditional clothing, the culture of durable clothes carefully preserved.
In this sense, Ninox promotes the creation of quality long lasting products, with creative and original design, clothing and accessories that reflect your personality made in the spirit of inclusivity. The jewelry, accessories and individualized gowns are mostly handmade.

Inspiration and motivation to create something beatiful perhaps is an intrinsic feature of the every person’s personality. It is like a bud awaiting a ray of sunshine and light and moisture to spring. However, it depends on the person, on the education he or she received, the family and the environment, the society in which the personality was formed from early childhood, exposure to culture, literature, music, art, world history, the quality of communication with parents, teachers and peers.

I am inspired by the beauty of nature, with absolutely harmonious combinations of colors, I am inspired by various cultures and traditions of the globe at different stages of civilization’s n development. The traditions and customs of Moldova with the traditional art of embroidering and weaving are impregnated in my soul from childhood, in my family I learned to do very delicate manual work.

When creating clothing, accessories and jewelry, an endless source of inspiration for me is the period called Art Nuveau or Jugend Stil, which was like a renaissance explosion of world culture a century ago, especially in painting, architecture, literature, and of course in fashion. I am passionate about the technique of French Houte Couture embroidery with the Luneville hook at Maison Lessange school, although it is very demanding work. The famous fashion houses are using this technique in creating absolutely fantastic pieces of garments.

Inspiration often comes as a wave that you can't resist. Just a simple touch of the fabric when you feel its texture, its fineness and its color overwhelm you - immediately you see the model of a dress that could be made of it, you see a silhouette in that dream dress. You feel the emotion caused by this image full of mystery, and immediately you start to draw a model before it disappears from your imagination. Various combinations of complementary colors and other fabrics fit together like a puzzle as if by themselves.

The same mood and emotions appear when I spread on the table or on a fabric chosen as a background a handful of natural stones, pearls, beads. I am just playing with them until I intuitively find a harmonious combination of colors, shape and texture of these stones and materials.

Creativity for me is like a game that I never get tired of.